May 25, 2018

DAN VERTON, SALES & MARKETING CONTENT WRITER

Memorial Day weekend is a time for reflection and a time to remember those who made the ultimate sacrifice to ensure our nation’s freedom and security. But it’s also a time when we need to maintain our vigilance and to report suspicious activity that could be related to criminal or terrorist activity.

As a veteran of the United States Marine Corps, Memorial Day has always had a special place in my heart. But holidays like this are historically times of increased risk. From personal safety hazards to medical emergencies, crime and terrorist threats, we all need to ensure that if we see something that doesn’t look right, we report it.

That’s why as a new LiveSafe employee, I can’t begin to tell you how proud I am of the team who developed this powerful prevention tool. I’ve spent the better part of the past 10 years writing and producing anti-terrorism awareness training that has been leveraged by millions of professionals across the country. But the one weakness that has always existed in such efforts has been the lack of an easy way for individuals to report their concerns to local security officials.

LiveSafe App: The Basics

The heart of the LiveSafe Platform is an easy-to-use, intuitive mobile app that lives on the one thing that almost everybody has on their person at almost all times — the smartphone

The heart of the LiveSafe Platform is an easy-to-use, intuitive mobile app that lives on the one thing that almost everybody has on their person at almost all times — the smartphone. The app can be configured to your organization’s particular needs. It allows an organization’s user base to send and receive important security and safety information.

But most important of all, it provides users the ability to remain anonymous. Maintaining anonymity has historically been one of the biggest obstacles to increasing engagement in anti-terrorism reporting programs. LiveSafe provides that option, removing a major barrier to increased engagement.

THE HEART OF THE LIVESAFE PLATFORM IS AN EASY-TO-USE, INTUITIVE MOBILE APP THAT LIVES ON THE ONE THING THAT ALMOST EVERYBODY HAS ON THEIR PERSON AT ALMOST ALL TIMES — THE SMARTPHONE.

Having the LiveSafe App tied back to your local organization, company or university also ensures two-way communications between you and the local security officials tasked with maintaining your safety. As a LiveSafe user, you can receive broadcast notifications from your local security operations center and even engage in 1-to-1 communications during incidents or observations.

Self-service tools, like a safety map and clickable resources, enable users to take control of their personal safety in everyday situations and during high-risk scenarios. Heading out on your own this weekend? The SafeWalk feature allows LiveSafe users to invite friends to virtually accompany them to their destination, ensuring that you get to where you are going safely.

Command and Control Dashboard: Smarter, Proactive Security

The vast majority of enterprises today may have a security tip line in place and some sort of emergency notification system to reach employees. But I can assure you that such capabilities are a far cry from the risk intelligence sharing features that are part of the LiveSafe Platform.

Many organizations struggle to get people involved in safety and security programs. But we know from years of statistics that, on average, between 9 and 13 percent of employees are willing to engage in community safety, security and reporting programs. Depending on the size of your organization, that is often a major force multiplier for an organization’s security team — potentially putting thousands of additional eyes and ears to work on behalf of your security programs.

All of this grassroots risk intelligence reporting is intelligently routed to the appropriate security officials in your organization. From tips supported by photos, videos and location data, to broadcast alert messaging that can be filtered to specific organizational subgroups or even custom geofenced areas on the dashboard map, the LiveSafe Command and Control Dashboard enables two-way risk intelligence sharing in a way that moves organizations from a posture of reaction to one of prevention. And in the case of a natural disaster or an incident beyond your control, the Check-in feature provides the ability to quickly and easily ascertain the safety status of your LiveSafe-enabled employees.

Powering Prevention

Co-founded by Kristina Anderson, the most injured survivor of the 2007 Virginia Tech mass shooting, LiveSafe enables business enterprises and college campuses to leverage the safety and security observations of their employees. It transforms employees and students into mobile human sensors capable of delivering actionable intelligence on emerging threats.

Community-sourced intelligence that can shift an organization’s security posture from reaction to prevention is now a reality with LiveSafe. We all have a role to play in preventing terrorist attacks from happening. And now we all have a way to make a difference.


About Dan: Dan Verton is a Sales and Marketing Content Writer at LiveSafe. He is also an award-winning journalist, former military intelligence officer, and author of Left of Boom: The Citizen’s Guide to Detecting and Preventing Terrorist Attacks.

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