August 2, 2018


As colleges and universities across the country welcome new students to their campuses this fall, LiveSafe’s clients in higher education have leveraged orientation to engage new students on matters of safety and preventing incidents on their campuses.

Student orientation is a great way to introduce incoming freshman and transfer students to preventative safety measures as they matriculate on campus. Communicating a culture of accountability and the shared responsibility of safety to your entire community, especially new students, is essential.

Campus safety is a primary priority for school administrators and our clients have done a phenomenal job engaging students on the topic at orientation and throughout the year. Check out the best practices our clients at top universities have deployed to encourage their students to download and use the LiveSafe app to make their campuses safer.

The University of Southern California: Exemplars of Student Engagement

The University of Southern California (USC), a recent recipient of the LiveSafe Excellence in Engagement Award, introduces each new student to LiveSafe through welcome materials distributed at sessions during orientation. Beyond orientation, USC continues education on the use of LiveSafe throughout a student’s career by means of campus presentations, social media, in-person events like “Coffee with a Cop” and distributing printed media. As a result of their initiatives, over 24,000 students have downloaded the LiveSafe app allowing security officials to receive incoming risk intelligence to improve safety and security for their community (just one year after launching LiveSafe, the USC Department of Public Safety was able to quickly get help to a student who was assaulted in an Uber ride).

Duke University: Creating a Safer Community Together


Duke University launched LiveSafe in 2016 and since the app’s launch, over 12,000 employees, students, visitors and parents have downloaded the app. Leanora Minai, Executive Director of Communications at Duke University joined LiveSafe for a webinar on safety engagement and offers the following tips:

1. Host a scavenger hunt: An on-campus scavenger hunt will familiarize students with their school and it is a wonderful opportunity for students to learn how to use the app in an everyday scenario. Students can snap pictures of landmarks on campus, take selfies with public safety officers, or take photos of police cruisers and blue lights and submit them through the app.

2. Hold a contest with prizes: Run a contest, October or November is optimal, to drive additional downloads. Have students enter their names in the contest, download the LiveSafe app and draw names of winners at random at the end of each day. Offer prizes, like a tablet or gifts cards at the end of the contest period for the students whose names were drawn.

3. Use Social Media: Use your school’s social media accounts to promote the LiveSafe app to students, publicize contests and scavenger hunts and announce the winners of the activities.

4. Showcase the winners and share stories from LiveSafe app users: Minai emphasizes that highlighting app user’s experiences and success stories are the most effective ways to encourage community members to use the LiveSafe app. Minai underscores that students, faculty and staff “are your best use case-scenario for people learning about the app [and] how it’s changed people’s safety and prevention practices.” Overall, the members of your community who use the LiveSafe app and are invested in preventing incidents on your campus are the best advocates for promoting safety practices. Read how LiveSafe led to an arrest on Duke University’s campus.

If you want to learn additional tips, watch our webinar with Duke University.

How LiveSafe can make a difference on your campus

LiveSafe is proud to partner with 150+ colleges and universities who are driving to prevention and fostering a culture of empowerment and accountability. Through LiveSafe, our clients are enabled to create more pathways of reporting between safety officials and community members. To learn more about how LiveSafe can power prevention on your campus click here. Already have LiveSafe? Learn how you can optimize your LiveSafe configuration for your organization here.

About Carleigh: Carleigh is a Senior Implementation Manager at LiveSafe. Carleigh is an expert on Higher Education implementations, is passionate about improving campus safety, engaging with students and traveling.

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