DAN VERTON, CONTENT LEADER & STRATEGIST

A new study by Accenture Strategy analyzed 7,000 public companies across 20 industries and calculated the financial impact of incidents that caused a loss of trust among employees and customers.

Their findings were frightening: People are losing trust in just about everything – and in the world of business this has led to a conservative estimate of $180 billion in lost revenue.

That’s right, incidents that lead to a material drop in trust among employees, customers, partners, investors, and the media can be costly and even threaten an enterprise’s very survival.

To help us dig deeper into the financial impact of suffering through a loss of trust incident, is Robert Liscouski, CEO of Convergent Risk Group LLC, and the nation’s first Assistant Secretary for Infrastructure Protection at the Department of Homeland Security.

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