Hearst Case Study: Improving Business and Security Outcomes

Hearst Case Study: Improving Business and Security Outcomes
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February 3, 2020

Resource: Success Stories Industry: Commercial Enterprise
Tags: Risk Management, Vector LiveSafe, Workforce Management

Hearst Communications, Inc. Case Study

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About Hearst

Hearst Communications Inc., referred to as Hearst, is a leading American Mass Media company based in New York City, New York, with 34,000+ employees, including reporters, journalists, and other editorial and broadcast media personnel. Hearst broadcast media personnel covered the Republican National Convention and the Democratic National Convention in the most recent presidential election cycle.

The Situation

Hearst broadcast media personnel covered the Republican National Convention and the Democratic National Convention in the 2016 presidential election cycle.

The Challenge

In a very contentious political atmosphere where it was impossible to know in advance where security issues would arise, Hearst needed a means to anticipate security situations that could potentially impact deadlines for reporting and logistical operations for broadcast media coverage (which in turn could impact ratings and breaking media coverage), as well as communicate situations to broadcast team members.

The Solution

Using LiveSafe, a leading mobile safety communications platform and risk mitigation tool, approximately 150 company reporters and other editorial and broadcast media personnel who were working to cover the Conventions were able to stay connected through a customized mobile application. The solution allowed employees to share risk and security insights they encountered in real time with Hearst security personnel.

It also allowed Hearst security to share safety updates, increasing the situational awareness of the editorial teams on the ground. Using the situational awareness and intelligence gained from LiveSafe, teams were able to navigate around restricted access points, protest activity and changing security checkpoints, and communicate best locations to station trucks.

The Result

Using LiveSafe, Hearst was able to avoid operational setbacks at the Conventions and mitigate potential security issues for its staff. Personnel on the ground and security staff benefited from better communication, and increased situational awareness resulted in the ability to attain more effective coverage and competitive advantage.

Whether your job [at Hearst] is to be concerned about the safety of people, the cost of the truck, the insurance that takes care of business disruption, getting ratings on the air, being sure that you keep your towers up so that you’re on the air—that whole group of people came together and began to see that security is actually an imperative to business.

- Eva Burton, SVP & Chief Legal Officer at Hearst

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